Marketing – Social Media and Mobile Marketing, MS
Social media and mobile technology are continually transforming the way customers and firms interact. The MediaStorm MS in Social Media and Mobile Marketing is designed for marketing, advertising, IT and management professionals who seek to meet the challenges presented by new media s impact on the marketplace. The program integrates digital and traditional media skills.
- Segment and target markets for social media and mobile strategies
- Understand the interaction of key media elements in the advertising industry
- Plan effective strategies for integrated communications using traditional and new media
- Integrate digital campaign strategy with firm objectives, brand strategy, and media plans
- Develop and implement campaign strategies for firms
- Track and measure campaigns using industry-standard metrics and techniques
The Bureau of Labor Statistics estimates a job growth rate of 9% in the employment of advertising, promotions, and marketing managers through 2024 faster than average for all occupations. ( Source: Bureau of Labor Statistics ).
- Growth in digital media spending leads to careers for graduates with specialized knowledge of new media. The Bureau of Labor Statistics estimates job growth at a rate of 9% in the employment of advertising, promotions, and marketing managers through 2024. College graduates with related experience, a high level of creativity, and strong communication and computer skills now have access to some of the best job opportunities available.
- Employment of market research analysts is expected to grow 19% through 2024 ( Source: Occupational Outlook Handbook, U.S. Department of Labor )
- Launch your career with Lubin connections through our network of 72,000 alumni
- Preparation to ensure your company stays current in the ever changing, new media marketplace the ultimate blend of strategy and science for creating, delivering, and managing brand communications
- Unique multidisciplinary skills to integrate and utilize digital and traditional media to enhance communications
- The ability to evaluate and measure communications campaigns and reach your target market