A powerful strategic marketing simulation game
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Experience strategic marketing concepts and tools in highly challenging B2C and B2B environments.
Markstrat is a strategic marketing simulation which offers MBA students and professionals a risk-free platform to test theories and make decisions. Thanks to this marketing strategysimulation game every aspect is real: from competitive forces to the effects of sales, distribution, R D and advertising. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R D projects, positioning, pricing and distribution channels.
Teams must plan not only for short-term profits, but also for long-term objectives; the name of the game is not just tactics, but long-term strategy.
You have helped put together an amazing teaching tool. I just love teaching it. Students still rave about it after 25-30 years!
Arun Jain, Samuel P. Capen Professor of Marketing Research, University at Buffalo School of Management (USA)
- Learn fundamental strategic marketing concepts
- Experience essential marketing tools, such as: marketing plan, perceptual mapping, conjoint, regression, portfolio analysis
- Master market and competitive analysis
- Combine tactical implementation with long-term strategy
- Broaden the long-term focus
Markstrat is designed for teaching strategic marketing concepts and decisions, such as:
- Market segmentation
- Product strategies
- Marketing mix
- R D
- Market research
Markstrat always incorporates the latest market and competitive behavior theories. Also, its model has been extensively tested by various academics, students and executives from a wide range of industries.
6 to 10 years of business activity (in 6 to 10 decision rounds)