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Strategic marketing simulation game #strategic #marketing #course


A powerful strategic marketing simulation game

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Experience strategic marketing concepts and tools in highly challenging B2C and B2B environments.

Markstrat is a strategic marketing simulation which offers MBA students and professionals a risk-free platform to test theories and make decisions. Thanks to this marketing strategysimulation game every aspect is real: from competitive forces to the effects of sales, distribution, R D and advertising. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R D projects, positioning, pricing and distribution channels.

Teams must plan not only for short-term profits, but also for long-term objectives; the name of the game is not just tactics, but long-term strategy.

You have helped put together an amazing teaching tool. I just love teaching it. Students still rave about it after 25-30 years!

Arun Jain, Samuel P. Capen Professor of Marketing Research, University at Buffalo School of Management (USA)

  • Learn fundamental strategic marketing concepts
  • Experience essential marketing tools, such as: marketing plan, perceptual mapping, conjoint, regression, portfolio analysis
  • Master market and competitive analysis
  • Combine tactical implementation with long-term strategy
  • Broaden the long-term focus

Markstrat is designed for teaching strategic marketing concepts and decisions, such as:

  • Market segmentation
  • Product strategies
  • Marketing mix
  • R D
  • Finance
  • HR
  • Production
  • Distribution
  • Market research

Markstrat always incorporates the latest market and competitive behavior theories. Also, its model has been extensively tested by various academics, students and executives from a wide range of industries.

6 to 10 years of business activity (in 6 to 10 decision rounds)

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